![]() Furthermore, she is a graduate of the Harvard University John F. She received both a BA and MBA from La Sorbonne University (CELSA) in Paris, France. She leads the company-wide efforts to evolve the Visa brand in the physical and digital world through a focus on corporate purpose.įreddie holds a doctoral degree in "Global leadership and change" from Pepperdine University in Los Angeles, California. In this role, she is responsible for developing and overseeing global brand strategies that enable Visa's strategic priorities and support their deployment within all international regions and markets. Dheeraj has spoken at the Cannes Lions Festival of Advertising the Next 4 Billion Conference, Denmark Harvard India Conference, Boston and the Asian Marketing Effectiveness Festival amongst other platforms.įrederique Covington Corbett – who goes by "Freddie" - is "driven by the passionate pursuit of ideas that transform."įreddie is the Senior Vice President, Global Brand Strategy and Planning based at Visa's headquarters in San Francisco. His previous book, Consumer India – Inside the Indian Mind and Wallet, published by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets. His latest release, India Reloaded – Inside the Resurgent Indian Consumer Market is published by Westland in India and Palgrave, internationally. He is the author of two bestsellers on the Indian consumer market. Leo Burnett also ranked in the Top - 5 agencies in the Economic Times, Brand Equity Agency of the Year ranking 2019. ‘Agency of the Year’ in Leo Burnett’s global network of 86 agencies. Under his leadership Leo Burnett India has been awarded the No 1. He was on AdAge’s (India) list of Ad People of the Year, 2015 and amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014. Dheeraj has been the recipient of the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He has also won the Grand Prix at Spikes Asia 2019 and a Silver Lion at Cannes 2019. He has led his teams to win over 50 effectiveness awards including a Gold for Effectiveness at Cannes Lions 2017 and a Grand Effie at India Effies 2017. Dheeraj is an award-winning strategist in Asia.
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